Brand, story & visibility strategy
Michael Mapes
Michael helps mission-driven professionals clarify the story people need to understand, then turn that story into a visible, credible presence that creates opportunity.
Free 10-minute audit for mid-career professionals & leaders
Stop Being the Best-Kept Secret in Your Field.
Become the person decision-makers think of first for better roles, higher compensation, and bigger opportunities.
Take the audit and get a 30-minute review with two strategists: a career strategist and a visibility strategist who have read your answers in advance. You’ll leave knowing the most important gap keeping your value invisible and what to fix first.
Start my free audit
Free • 10 minutes
Includes a 30-minute personal review
Your review team
Two perspectives. One clearer path forward.
Michael and Valerie look at both sides of your career brand: what you have built and how clearly the market can see it.
Career, leadership & compensation strategy
Valerie Martinelli, MPA
Valerie helps mid- and senior-level professionals position their leadership, communicate their value, and make more strategic decisions about advancement and compensation.
What the audit reveals
A strong career brand is more than a polished LinkedIn profile.
Positioning
Can the right people quickly understand what you do, what makes you different, and why it matters?
Visibility
Are your ideas, expertise, and results showing up where decision-makers and opportunity-creators can find them?
Credibility
Do your digital presence, proof, relationships, and materials support the level you are ready to reach?
Leverage
Are you prepared to turn your experience into better roles, stronger compensation, influence, or new opportunities?
This is for you if…
You know you are capable of more, but your professional story has not caught up to the person you have become.
- You are experienced, but struggle to articulate your value without sounding generic.
- You want to be considered for bigger roles, better compensation, clients, speaking, media, or leadership opportunities.
- Your LinkedIn profile or online presence feels outdated, incomplete, or disconnected from your next move.
- You are not sure which visibility effort will actually create momentum.
What happens next
This is a working conversation, not a generic sales call.
Your answers give Michael and Valerie something concrete to review before you meet, so your conversation can start with substance.
Complete
Answer the audit honestly based on where your career brand stands today.
Book
Choose a time for your 30-minute Career Brand Audit Review.
Review
Walk away with a clearer view of your gaps, strengths, and most important next step.
What you gain
Not another personality score. A clearer strategy for becoming easier to recognize, trust, and choose.
The audit gives Michael and Valerie the context to identify where your professional presence is supporting your next move and where it may be quietly holding you back.
Your most important visibility gap
See the disconnect most likely to make people underestimate, misunderstand, or overlook your value.
A stronger way to frame your value
Clarify what makes your experience relevant and distinctive, so your story sounds specific instead of interchangeable.
A focused next-step priority
Know what deserves attention first, whether that is positioning, LinkedIn, proof of expertise, relationships, or opportunity readiness.
More leverage for your next move
Connect your personal brand to the outcome you actually want: advancement, compensation, clients, influence, media, speaking, or a strategic pivot.
Your next opportunity should meet the real you.